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                    Asana Resources  |  Marketing  |  How to organise work in marketing projec...


                    How to organise work in marketing projects

                    By BDQ Team  •  May 26, 2024  •  3 min read



                    Organizing work in marketing projects using Asana can significantly enhance collaboration and efficiency within your team.

                    Here's a step-by-step guide to help you get started:


                    1. Set Up Your Project
                    • Create a New Project: Start by creating a new project in Asana. Choose between a list, board, or calendar view, depending on your team's preference. For marketing projects, a board view can be particularly useful for visualizing tasks in a Kanban-style format.

                    • Use Templates: Asana offers templates for marketing projects, such as campaign tracking, event planning, and product launches. These templates come with pre-set tasks and sections that can save you time.


                    2. Define Tasks and Sections
                    • Create Tasks: Break down your project into tasks. Each task should represent a piece of work that needs to be completed. Be specific and clear when naming tasks.

                    • Organize with Sections or Columns: Use sections (in list view) or columns (in board view) to organize tasks into phases, types of work, or priorities. For example, you might have sections for "Planning", "Execution", and "Review".


                    3. Assign and Schedule
                    • Assign Tasks: Assign each task to a team member. Ensure responsibilities are clearly distributed, and everyone knows what they need to work on.

                    • Set Deadlines: Assign due dates to each task. This helps keep the project on track and ensures team members are aware of upcoming deadlines.


                    4. Utilize Features for Marketing Projects
                    • Attachments and Links: Attach files or link to documents directly in tasks. This is useful for keeping all related materials in one place, such as campaign assets or creative briefs.

                    • Custom Fields: Use custom fields to track important information, like campaign budgets, channels, or target demographics.

                    • Tags: Use tags to easily filter and find tasks related to specific campaigns, channels, or any other categorization relevant to your marketing efforts.


                    5. Communicate and Collaborate
                    • Comments and Updates: Use the comment feature on tasks for updates and discussions. This keeps all communication related to a task in one place.

                    • Integrations: Connect Asana with other tools your team uses. For marketing teams, integrating with tools like Slack for communication or Google Drive for document storage can streamline workflows.


                    6. Monitor Progress
                    • Project Overview and Progress View: Use the project's Overview and Progress tabs to get high-level insights into the project's status. Update these sections regularly to keep stakeholders informed.

                    • Meetings and Check-ins: Schedule regular check-ins or meetings directly from Asana to discuss project progress, address blockers, and adjust plans as needed.


                    7. Review and Optimize
                    • Post-Project Review: After completing a project, hold a review meeting to discuss what went well and what could be improved. Use Asana to document feedback and takeaways for future projects.

                    • Continuous Improvement: Apply lessons learned to future marketing projects. Continuously update your project templates and processes based on team feedback and performance analysis.


                    By following these steps, you can effectively organize and manage your marketing projects in Asana, fostering better collaboration, accountability, and project success. Remember, the key to success with Asana is consistent use and regular updates by all team members.

                    BDQ are Asana Solution Partners and have trained technical consultants on staff available to answer any questions or comments you may have. If you have a topic related to using Asana for managing Marketing tasks that you would like us to cover, please get in touch. Let's talk about what you need.


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