We’re in a moment where AI hype is colliding head-first with workforce fatigue. New research from a survey of 9,236 knowledge workers reveals a stark truth: the gap between AI expectation and AI reality has never been wider.
While adoption is climbing, burnout is following right behind. Why? Because too many organisations are simply slapping AI onto broken workflows, rather than rethinking how work itself should function.
You can teach a parrot to recite Shakespeare - but it’s not going to understand the play. When you graft AI onto manual, disjointed processes, you're not automating value - you’re automating inefficiency faster.
There’s growing evidence that “more AI” doesn’t always mean “less work.” In fact:
In short: AI without process discipline can magnify friction - not resolve it.
Redesign first. Ask: what steps should exist? Which tasks can be eliminated, merged, or rethought before AI enters?
The organisations that crack this will stop chasing “autonomous AI agents” as some holy grail. Instead, they'll build systems where AI and humans are teammates.
When that balance works, you get speed and trust.
If your team is struggling with failed AI pilots, burnout from friction, or lack of context in ITSM workflows - let’s talk. At BDQ, we specialise in guiding organisations through the transition from flawed automation to intelligent, sustainable systems. Contact us if anything in this post resonates with your current challenges.
Let’s build AI that lifts work - not tires as it goes.